ABOUT US

Custom & Curated

Masmara, based out of Bangalore, was started to bring little known rural crafts to a global audience. Masmara acts as a bridge between the rural artist and urban buyers. We strive to present to our customers beautiful hand crafted products which also help sustain and promote good craftsmanship. Masmara also gives the artists support in the product development and design department. With our designing help, the artists contemporize their designs to appeal to a wider audience. Our products are original handmade items that are functional as well as eye-catching. We also collaborate with NGO’s who promote craft based sustainable livelihood projects for women who earlier depended on seasonal agricultural wage labour or migration to cities for work.

Vision and core beliefs

Creating sustainable equitable livelihood opportunities for the marginalised rural communities. Providing consistent all year around work for our artisan groups instead of sporadic seasonal work – resulting in regular income. Respecting the environment by designing products with only eco-friendly renewable resources. Working with locally sourced raw materials. Empowering women to form and lead their own craft groups. People over profits!

Vision and core beliefs

Creating sustainable equitable livelihood opportunities for the marginalised rural communities. Providing consistent all year around work for our artisan groups instead of sporadic seasonal work – resulting in regular income. Respecting the environment by designing products with only eco-friendly renewable resources. Working with locally sourced raw materials. Empowering women to form and lead their own craft groups. People over profits!

Bio

A social entrepreneur with 17 years of work experience, 12 years in craft based industries and 5 years in international logistics. Also moonlights as a consultant for craft groups specializing in identifying gaps in supply chain, skill development, product pricing and marketing efforts.  Passionate about developing craft clusters that employ local talent and resources.

When she is not engrossed in her books or pottering around her plants, she is thinking of science experiments to do with her daughter. She loves being the trustee of “Kalike – The Learning Foundation”, which works with rural kids. She is partner at “The Cottage Collective”, an online platform for artisan-based cottage industries. She is also a partner at “Beeja” which makes conscious skincare products using kokum butter. 

Veena Hegde

Founder , Masmara